Cookies and Privacy Notice for our Customers

This document was last updated on 5th February 2020.

Rugby Factory Shop (“Rugby Factory Shop”, “The Rugby Factory Shop”, "RFS") are committed to complying with all General Data Protection Regulations (GDPR) which are effective from 25th May 2018. As part of the GDPR, we are required to ensure our website privacy policy provides you with clear and detailed information about the personal data that we hold on you, how this data is used, why we hold this data, your rights regarding this data, how we keep your data secure and what control you have over this data.

Keeping the personal information that you share with us safe is of paramount importance to us. The below information explains a) how and why we store your data; b) who we share your data with, why we share your data with them and how we share your data with them; and c) what your rights are regarding your personal data.

If any amendments are made to this Cookies and Privacy policy, we will inform you by updating it on our website at

Rugby Factory Shop will be what is known as a ‘data controller’ of your personal data and information. As per the Information Commissioner’s Office (ICO) guidelines, a controller “determines the purposes and means of processing personal data.”[See the ICO website here].

Throughout this document, Rugby Factory Shop may refer to ourselves as ‘we’, us’ or ‘ourselves’.

Should you wish to contact us regarding any of the information in this document, please do so by:
  • Writing to us at: Data Protection, Rugby Factory Shop, PO BOX 8029, Leicester, LE3 7AB
  • Emailing us at: stating “cookies and privacy enquiry” in the subject of the email.

  • What personal information of yours do we collect and why?

    By purchasing goods from us, you are entering into a contract with us. In order for us to fulfill your order for the purchased goods, we need to collect some personal information to enable this. The information we collect to process your order may include:
  • Full Name
  • Billing Address
  • Delivery Address
  • Contact Phone Numbers (Mobile, Landline or Work)
  • e-Mail address
  • You can opt to create an account through our website which will store this data within a secure login for you to access as you wish. It is not essential to create an account to place an order with us – you can still checkout as a guest. If you check out as a guest, your personal information will be securely stored in our website platform system and our order processing system.

    No sensitive payment data is seen, processed or stored by Rugby Factory Shop. Sensitive payment data may include:
  • Full credit/debit card number
  • Expiry date
  • Card security code
  • We are only able see the first 6 and last 4 digits of the long card number from a credit/debit card for the sole purpose of assisting you, the customer, with clarifying which credit/debit card has been used to pay for an order, where requested. Sensitive payment data is processed via our specifically selected, fully PCI DSS compliant, payment processing gateway provider Realex Payments, (a Global Payments company.)

    In order to provide you with website personalisation, we may also gather information about the device you are using to browse our website (mobile phone, desktop/laptop, tablet), your web browser (Google Chrome, Mozilla Firefox, Microsoft Edge etc.) and your Internet Protocol (IP) address.

    What are the lawful bases for processing your personal data?

    The lawful bases for processing are set out in Article 6 of the GDPR. At least one of these must apply whenever personal data is being processed:
  • Consent: The individual has given clear consent for you to process their personal data for a specific purpose.
  • Contract: The processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract.
  • Legal obligation: The processing is necessary for you to comply with the law (not including contractual obligations).
  • Vital interests: The processing is necessary to protect someone’s life.
  • Legitimate interests: The processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests. (This cannot apply if you are a public authority processing data to perform your official tasks.)

  • How do we use your personal information?

    Why we use your data for Reason for using that data
    Processing your orders Fulfilling a contract
    Provide with updates and progress of your order Legitimate interests Legitimate interests
    To detect, investigate and report crime (e.g. fraud) Legal Obligation
    Allow website personalisation Legitimate interests
    Marketing communications including providing you with details of special promotions and offers, new products and sales. Legitimate interests/Consent

    Who do we share your information with and why?

    Delivery Companies/Couriers
  • We work with several specially selected delivery companies and couriers to ensure we are able to deliver your ordered goods as efficiently as possible. We will only share information that is relevant to the delivery of your goods. The information shared with our selected delivery partners may include your full name, full delivery address, email address and contact telephone number.

  • Payment processing companies
  • We do not process any payments within our web infrastructure and thus, all payments take place on highly secure third-party websites. We work with PayPal and Realex Payments (Global Payments) to process payments for orders.

  • Marketing Companies
  • We use some specially selected companies to enable us to perform our electronic marketing communications. These companies will not be able to use your data for their own marketing purposes and you data will not be sold on by these companies.

  • Contacting you

    We want to be able to keep you up to date with the latest product ranges, exclusive offers, sales and current industry information. To do this most effectively, you have the option join our mailing list. You can join our mailing list by checking the “Sign up for our newsletter” selection box at our checkout when placing an order with us. You are not obligated to join our mailing list in order place an order with us. You can also provide your email address for inclusion on our mailing list by completing one of the various “Newsletter Subscription” boxes located around our website. You may also provide your email address to us in an email giving us explicit consent to add your email address to our mailing list.

    None of the information that we collect for our mailing lists will be shared with any other companies for their own marketing purposes.

    You can request to stop receiving newsletter/marketing/mailing correspondence from Rugby Factory Shop at any time by either: calling us on 0333 335 0438; emailing us at; writing to us at FAO Data Protection, Rugby Factory Shop, PO BOX 8029, Leicester, LE3 7AB; or by clicking the unsubscribe link within any of our previous newsletter mailings. Should you request to be removed from our mailing list, we will endeavour to action this as quickly as possible.

    We may also contact you regarding the status of your order or to update you on its progress in order to enable us to fulfil the contract you have entered into with us when making a purchase.

    How long we will keep and store your information

    Generally, we will store your personal data for a duration of 7 years unless one of the follow exceptions apply:
  • We are required by law to keep your personal data for longer or delete it sooner.
  • You act upon your Right to Erasure and request for some or all of your data to be deleted.

  • Your rights with your data

    The GDPR includes the following right for individuals:

    The right to be informed
  • You are entitled to be informed about the collection and use of your personal data.

  • The right to access
  • You have the right to request access to any or all of the personal data we hold on you. You can make a free of charge, subject access request verbally by calling us on 0333 335 0438; or in writing by emailing us at, or writing to us at Subject Access Request, Rugby Factory Shop, PO BOX 8029, Leicester, LE3 7AB.

  • The right to rectification
  • You can request that any inaccurate personal data that we hold is amended or incomplete data is completed.

  • The right to erasure
  • Also known as the right to be forgotten, you may request that your personal data is removed and deleted. You can make this request verbally by calling us on 0333 335 0438; or in writing by emailing us at, or writing to us at FAO Data Protection, Rugby Factory Shop, PO BOX 8029, Leicester, LE3 7AB

  • The right to restrict processing
  • You may request a restriction or suppression of your personal data. In this case, we are permitted to store your data, but it cannot be used or processed.

  • The right to data portability
  • You have the right to copy, move or transfer your personal data from one IT environment to another.

  • The right to object
  • You can object to the processing of your own personal data and have an absolute right to object from your data being used for direct marketing.

  • The right not to be subject to automated decision-making including profiling.
  • You may request that your personal data is not used in any automated individual decision making whereby a decision is made solely by automation with no human involvement or used in automated profiling.
  • If you require any further details regarding your rights under the GDPR, you can visit the ICO website here.

  • Cookies

    Cookies are small pieces of text code that are stored on your computer when you visit our website. These files are useful for returning customers as certain pieces of information will not need to be re-entered. These cookies help us to keep track of things like what items you have in your basket or whether you have had previous browsing session on our website.

    Rugby Factory Shop allows selected Third Parties who assist us with marketing campaigns to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site.

    They are not harmful to your computer in any way and cookies cannot collect personal information from your hard drive, store personal information such as card details and are not used to personally identify you.

    We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (for purposes such as Google Advertising) to:
  • To gather information on site interaction (such as page views & engagement) to help us to improve onsite experience for visitors.
  • To gather information on the demographics of users viewing our ads and visiting our site including location and age.
  • To help us to deliver more relevant & informed promotions based on past website visits and interactions.

  • Opting Out

    None of the data collected for the purpose of Google Analytics or Advertising is personally identifiable. You can clear these cookies at any point from your cache or opt out of control cookie collection in your browser settings. If you do wish to opt out of cookies, your browsing experience may be limited.

    If you do not wish for your data to be used by Google Analytics, you have the option to install the “Google Analytics opt-out” web browser add on which can be found here